The brief
Make the offer easier to understand and give the right visitor a clear next action.
The Solo Mum Club
A community-led platform supporting solo mums with membership pathways, articles, events, pricing and a clear route into the club.
Visit the live projectSoloMumClub
The work
Information architecture, responsive design, customer journeys and the relevant DNA capabilities were shaped as one system.
After launch
The project stays on a maintained platform so content, search and operational workflows can keep improving without another rebuild.
Working through a similar problem?
Bring the business context and I will help you map a useful next step.
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